Movie and Interactive Marketing News
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Source |
| Tom Hanks All for TV, Radio Actors Making a Deal |
Jun 23 |
E! Online - Top Stories |
Tom Hanks probably won't be hurting too much if there's an actors' strike, but that doesn't mean he cares to see any hard-up fellow thesps slinging lattes at Starbucks instead of practicing their craft this summer.
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| Why Kyte.tv will kill Qik and Flixwagon in cell phone video space |
Jun 14 |
TechCrunch |
Qik has done something remarkable: it put a TV studio in my pocket. I can get live video onto the Internet faster than I can make a phone call (Qik takes two clicks to start streaming, a phone call takes 12 clicks on my phone’s keypad). Even better, while doing a video you can watch live and you can send text chat messages to my phone while I am filming.
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| The Summer's Biggest Music Festivals Turn to Widgets to Drive Attendance |
Jun 16 |
PR Newswire via Yahoo! Finance |
"Social marketing is the cornerstone of our festival promotion," said Kerry Black of Superfly Productions. "Bonnaroo is about the community as much as the music. Creating a festival gydget allowed us to develop a communications platform to broadcast news, video, music and more across all social networks.
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| Ng: Key to online advertising dollars |
Jun 18 |
Sun Star |
Thus, the holy grail of getting more online advertisements, which incidentally is slated to increase very strongly still, is to be the de facto search engine.
What’s at stake? This year, online ads are said to total $40 billion and Microsoft only has about $2 billion on it, while Google may already have at least four times as much.
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| Total Newspaper Advertising Continued Steep Descent in Q1 2008 |
Jun 17 |
Editor & Publisher |
NEW YORK According to the Newspaper Association of America, total print and online advertising revenue fell 12.8% to $9.2 billion in Q1 compared to the same period a year ago. It's the largest quarterly drop since the organization started measuring ad results in 1971. Perhaps even more troubling, the online advertising growth rate slowed dramatically. Online ad revenue in Q1 grew 7.1% to $804
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| Small-film hits with big-studio roots |
Feb 26 |
International Herald Tribune |
"The Internet has created a universe of niches, and I think that audiences are clearly saying that they don't like being treated as all part of the same group," said Peter Dekom, an attorney and co- author of "Not on My Watch: Hollywood vs. The Future." "Niche films are defining the industry, and I love it.
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| Secrets to making successful films: go outside the box |
Feb 25 |
Monsters and Critics.com |
"Timing wise, we were also up against another 'tiny' film coming out a few days after us called ‘King Kong,’ so we really had to compete for space around the other films that season," Candelaria chuckled.
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| Talent Agency ICM to Launch Branding Division |
Feb 25 |
Backstage.com |
ICM said Thursday that it is launching a global branded entertainment division headed by Weinstein Co. promotions and consumer products veteran Lori Sale.
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| Verizon, Disney Team on TV |
Feb 24 |
Red Herring |
With the explosion of distribution options for video content, traditional carriers such as Verizon and cable operators such as Comcast have been casting about for the right mix of traditional TV and broadband video to satisfy users’ changing demands.
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| Top 10 most popular brands online |
Feb 7 |
Netimperative Marketing |
Top 10 most popular brands by Web pages viewed per person, according to research firm Nielsen//Netratings.
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