Movie and Interactive Marketing News
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Source |
| Small-film hits with big-studio roots |
Feb 26 |
International Herald Tribune |
"The Internet has created a universe of niches, and I think that audiences are clearly saying that they don't like being treated as all part of the same group," said Peter Dekom, an attorney and co- author of "Not on My Watch: Hollywood vs. The Future." "Niche films are defining the industry, and I love it.
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| Secrets to making successful films: go outside the box |
Feb 25 |
Monsters and Critics.com |
"Timing wise, we were also up against another 'tiny' film coming out a few days after us called ‘King Kong,’ so we really had to compete for space around the other films that season," Candelaria chuckled.
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| Talent Agency ICM to Launch Branding Division |
Feb 25 |
Backstage.com |
ICM said Thursday that it is launching a global branded entertainment division headed by Weinstein Co. promotions and consumer products veteran Lori Sale.
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| Verizon, Disney Team on TV |
Feb 24 |
Red Herring |
With the explosion of distribution options for video content, traditional carriers such as Verizon and cable operators such as Comcast have been casting about for the right mix of traditional TV and broadband video to satisfy users’ changing demands.
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| Top 10 most popular brands online |
Feb 7 |
Netimperative Marketing |
Top 10 most popular brands by Web pages viewed per person, according to research firm Nielsen//Netratings.
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| Walt Disney Pictures and Walden Media Plan Next Installment of the ... |
Feb 6 |
Magical Mountain |
Walt Disney Pictures and Walden Media, in collaboration with Academy Award(R)-nominated director Andrew Adamson, have begun pre-production on "The Chronicles of Narnia: Prince Caspian," the next big screen installment of the "Narnia" Chronicles, and the follow-up to the international blockbuster,
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| Ever more channels, ever faster / TV, Web move closer yet, using a telephone line |
Feb 6 |
San Francisco Chronicle |
IPTV uses the same kind of technology that delivers high-speed Internet service to the computer. That opens the door to a host of new, untapped features, such as more interactivity and the potential for thousands, as opposed to hundreds, of channels.
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| Movie revenue up, attendance down |
Jan 29 |
Waterloo Cedar Falls Courier |
The resounding thud that sounded when King Kong fell off the Empire State Building in mid-December was a fitting way to sum up the movie industry's year in 2005.
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| Web sites build buzz for Hollywood movies |
Jan 28 |
eTaiwan News |
"The Net is definitely pushing the buzz faster than print these days," says veteran Hollywood journalist Jeffrey Wells, whose Web site Hollywood-Elsewhere.com is in the vanguard of the Internet movie chatter - "The first thing I go to every morning," says Washington Post film critic Ann Hornaday.
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| AOL Plans Nationwide Broadband Expansion |
Jan 27 |
TechWeb via Yahoo! News |
America Online Inc. on Friday said it would soon expand its broadband network coast-to-coast through partnerships with service providers, including BellSouth, Time Warner Cable, Verizon and others.
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